EN
Design of a label for the new product line of Tatspirtprom
JSC Tatspirtprom is the leader in the Russian vodka production market and the largest alcohol company in the country.
JSC Tatspirtprom includes five factories: two spirit distilleries, three vodka distilleries, and a wine distillery. The company owns the distribution network Alkotorg and AryshMae branded alcohol stores operating in the territory of Tatarstan. Developed infrastructure and well-established sales channels allow Tatspirtprom to make a wide range of products, from wine and tinctures to strong alcohol. The major brands of the company are vodkas Russkaya Valuta, Tundra, and Khanskaya, and whiskey Your Choice.
Tatspirtprom JSC invited Line Artworks to take part in the competition to design artworks a new line of tinctures. Sweet tinctures “Recipes of the Sage” and “Generosity of the Nature” are brands planned to be launched in the market. The key competitive advantage of the batch is the fact that only natural ingredients are used for the drinks.
Illustrators of Line Artworks created the concept for the label and chose containers for the drinks. The key elements of the design were the natural ingredients used for tinctures. For instance, apple branches in apple tincture not only convey to the customers the key value of the brand, naturality, but also show what fruit the drink has been made of. You will find even more interesting illustrations for the FMCG industry in our projects for Losevo — “Different Means Real”, “Four Seasons”, and “A Day with Losevo”