Photography of employees of PAO Severstal
PAO Severstal is the leading company in mining and metallurgical industries of the Russian economy.
The holding includes a steel plant in Cherepovets, ore refinery in Karelia, and dozens of logistics and manufacturing enterprises in Russia and abroad. 80 countries use products of the holding. Enterprises of PJSC Severstal are located in Russia, Ukraine, Belarus, Italy, Poland, Liberia, and the Baltic countries. One-fifth of all Russian cars, half of Russian submarines and 15% of household appliances are made from materials produced by enterprises of PAO Severstal. As of mid-2019, Severstal employed more than 50,000 persons.
It is not the first time that Line Artworks Studio completes orders of PAO Severstal. We did industrial photography of the holding’s enterprises and photographed employees for the Young Metallurgists project, made posters, released corporate calendars, and made business portraits of the management. This time we were given the task of making photographs of the employees of the holding.
Severstal career policy is aimed at attracting young talent and cooperating with experienced professionals. We took photographs of employees, conveying the working atmosphere of the company and giving the idea of corporate values of the holding.
In four working days, we took photos of employees in two places simultaneously. We took photographs at the head office in Moscow and at the steel plant in Cherepovets. We photographed employees at work: steelworkers in workshops and office employees at laptops.
We tried to show the current stage of the company’s development through the photographs of unique tools at the junction of VR and AR technologies.