Image-building photography for the Agropromkomplektatsiya group of companies
State-owned company Agropromkomplektatsiya is one of the largest agroindustrial complexes in Russia that works on the From the Field to the Counter principle.
The holding’s activities include crop production, feed production, dairy farming, pig breeding, food products production and sales. An important area of activities of the holding is export to the CIS countries, Asia, Africa, and Europe. The production and crop production capacities of the holding are concentrated in the Kursk, the Ryazan, and the Tver regions, while the logistics and trade facilities are concentrated in five Russian regions. The company is developing three main brands: “Dmitrogorsk product”, “Sincerely Yours” and “Blizhnie Gorki”, represented by trading houses and company stores in many cities. State-owned company Agropromkomplektatsiya is one of the few enterprises in Russia that maintains its production performance at a stable level. For example, in 2020 alone, the company received 60 tons of cow’s milk.
One of the priority directions of the company’s development is improving social protection and attracting new talented employees. In July 2021, the Studio was invited for image-building photography of the holding for its HR departments. The personnel management department is interested in creating an objective and attractive image of the enterprise. The Studio took up to make photographs to meet the requirements of the HR department of the company.
It was decided to do image-building photography of Agropromkomplektatsiya in the Kursk region. It is here that most of the holding’s production facilities are located. The Dmitrogorsk dairy plant, a plant growing enterprise, six pig-breeding complexes, two dairy complexes, feed mills, elevators, and retail outlets operate in this region.
During five days we visited several facilities of the group. Since the priority areas of the holding’s activities are pig breeding, milk production, and product sales, we made a lot of photographs and did image-building photography dedicated to this particular topic.
The fodder that is consumed in hundreds of thousands of tons is produced at feed plants. We made photos of agricultural machinery, bales of harvested hay, and giant feed containers.
This time, the main focus during the image-building photography of the enterprise was on the portraits of the employees. In addition to classic industrial photographic portraits, we built compositions that combined humans and animals in the same frame. We photographed people at work: in the field, on the farm, behind the counter. We photographed combine harvester operators, tractor drivers, agriculturist — the most demanded professionals in the holding. Department of personnel management of Agropromkomplektatsiya is interested in new specialists of various professions. The company employs not only agronomists, veterinarians, pig breeders, but also drivers, locksmiths, and turners.
In fulfilling the task set by the holding’s HR department, we showed the nature and values of the company through photographs of workers, farms, and equipment. These photos will help future specialists of Agropromkomplektatsiya make an informed choice and attract new motivated employees to work.