Image-building photography at JSC Progress
JSC PROGRESS is the largest manufacturer of baby food in Russia.
Brands FrutoNyanya, Malysham, and Lipetsky buvet are known throughout the country. The company has been producing tasty and safe products for babies for 30 years. The company is based in the Lipetsk region. It makes more than 1,400,000,000 units of product per year. The FrutoNyanya brand includes 250 various products specially made for preschool children.
The studio was invited to do image-building photography of one of the best baby food factories in Europe. We came to Lipetsk for three days to take high-quality and interesting photos of the plant.
At the plant, we were impressed by the way production was organized — it is almost completely automated, but tightly controlled by specialists. During the photography, we focused on the size and technical equipment of the company.
JSC PROGRESS considers its goal to help parents take care of their babies. Foodstuff quality is therefore checked especially carefully. Strict production control, laboratory research, finished products checks accompany the release of each pack of juice or bottle of water. In the photographs of the plant, we showed sterility and safety of production, and cleanliness of the interior.
The general view of the plant, the exterior of the production and storage buildings were photographed at various times of the day.
Using a copter, we took photographs of buildings in daylight and in artificial lighting. The process of shipping finished products was also caught in the frame.
We photographed food and packaging equipment, storage systems, and finished products. We took photos of packing and conveyor lines, as well as labeling and marking modules.