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CALENDAR WITH AN AUGMENTED REALITY APP
UMC is one of the largest enterprises in Russia that makes products for leading companies in the energy, transport and engineering sectors.
UMC products are pipes, wheels for railway transport, and plate springs for vehicles. The main consumers of UMC products are large Russian and foreign companies such as Gazprom, Russian Railways, Lukoil, General Electric, Samsung, Sibur, KamAZ, GAZ Group, MAZ, and others. UMC supplies its products to nearly 40 countries. The company employs 24,000 persons. Six main companies are operating in the metallurgical and machine-building industries: Vyksa plant (JSC VMZ, Nizhny Novgorod region), Almetyevsk plant (JSC ATZ, Republic of Tatarstan), Chelyabinsk plant (JSC Trubodetal, Chelyabinsk Region), Blagoveshchensk plant (BAZ JSC, Republic of Bashkortostan), Chusovsky plant (ChMZ JSC, Perm Territory), Belgorod plant (Belenergomash-BZEM JSC, Belgorod Region), one of the country’s largest railroad car repair companies, metal service and trading networks.
The studio has made a calendar with augmented reality technology for UMC. The face of the calendar turns into an interactive story — all you have to do is point the gadget at the calendar. The Look at More application developed by Line Artworks allows you to use all features of augmented reality at the price of the license. The augmented reality technology adds additional information to images on banners, calendars and printouts in any media-formats.
We have created the concept of the calendar: we presented a generalized image of a company employee. The viewer sees the character that shows the core values of the company. The character holds UMC products in his hands. Support, cooperation, and pride for the company make the main message of the picture on the front page of the corporate calendar.
The character demonstrates the places and industries where the company’s products are used. These are railways, mining, mechanical engineering, and machine tool building enterprises. Almost all Russian industry is concentrated in the hands of a hardworking, strong, skillful, and efficient employee of UMC, who personifies the production capabilities of the United Metallurgical Company.
The calendar contains a QR code for downloading the Look at More application. Using this application, a static image on the front page turns into a media presentation of the enterprise: music is played, colleagues stand shoulder to shoulder near the main character of the calendar, and they all start singing the anthem together. Metal, fire, teamwork, production — the entire life of the enterprise appears in the AR-calendar.
To prepare a calendar for UMC, the Studio photographed and retouched the main image, worked on 3D integration elements, designed calendar blocks and the front page, provided a license for the Look at More, printed, and delivered the edition.
See other works of the Studio made with AR technologies. For example, a calendar dedicated to the construction of the Baikal-Amur Mainline. In addition to developing exclusive augmented reality applications, the Studio has a special offer for creating AR applications based on the ready-made product, the Look at More application. It makes augmented reality technology more affordable, and projects are completed twice sooner.