THE COMPANY MASCOT FOR THE TOSNO MECHANICAL PLANT

Design of a personal assistant

The Tosno Mechanical Plant makes road-building and utility machinery based on KamAZ, MAZ, and Volvo vehicles.

Design of a personal assistant
ОАО «ТОСНЕНСКИЙ МЕХАНИЧЕСКИЙ ЗАВОД»

Annually, ToMeZ makes 250 combined road-building vehicles, which makes it the largest manufacturer of road-building equipment in the North-Western region. The plant that has been seriously upgraded in the past years, is constantly increasing its production capacity, and already occupies 12.5% of the Russian market.

The mascot of ToMeZ is a bear, which is also depicted in the company logo. In November 2017, the Tosno Mechanical Plant asked Line Artworks to develop a company mascot based on its logo. The supposed mascot that was supposed to decorate pages of catalogs and booklets, become a life-size puppet for events and an element of branding equipment, was named Tom. Line Artworks designers decided to turn Tom into a cyborg bear, thus showing the working principle of the plant in it. Along with several final variants of Tom the cyborg bear design, we gave the ToMeZ personnel a detailed guide on how to use the mascot.

Read about how we made similar mascots for PAO Severstal in the case study about our projects, Occupational Safety Posters and Industrial Safety Posters.

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