THE COMPANY MASCOT FOR THE TOSNO MECHANICAL PLANT
The Tosno Mechanical Plant makes road-building and utility machinery based on KamAZ, MAZ, and Volvo vehicles.
Annually, ToMeZ makes 250 combined road-building vehicles, which makes it the largest manufacturer of road-building equipment in the North-Western region. The plant that has been seriously upgraded in the past years, is constantly increasing its production capacity, and already occupies 12.5% of the Russian market.
The mascot of ToMeZ is a bear, which is also depicted in the company logo. In November 2017, the Tosno Mechanical Plant asked Line Artworks to develop a company mascot based on its logo. The supposed mascot that was supposed to decorate pages of catalogs and booklets, become a life-size puppet for events and an element of branding equipment, was named Tom. Line Artworks designers decided to turn Tom into a cyborg bear, thus showing the working principle of the plant in it. Along with several final variants of Tom the cyborg bear design, we gave the ToMeZ personnel a detailed guide on how to use the mascot.