Professional artists, collagists, and designers create visual images that solve your corporate tasks. Even at the stage of understanding the task, the Studio specialists determine the needs that need to be covered by one or another artistic method. Since we are an industrial photography studio, we often build visual communication from the photo to the drawing, but, of course, this is just one of the tools of artistic technique that we use.
Graphics occupy a special place in the row of methods of commercial illustration. It is with the help of a graphic language that the nuances of information that cannot be expressed in the text are transmitted. Paradoxically, a good graphic illustration does not illustrate the statements in the text, but creates additional meanings, makes the information more useful and more multidimensional. A striking example of this approach is designing a powerful presentation. A professionally assembled presentation differs from a schoolboy’s presentation in that the illustrative material in it exists parallel to the text, without repeating it. The graphic language can tell even more than text. Particularly complete illustrative materials are obtained from the symbiosis of graphics and information style with the use of charts, tables, and visual images.
The Studio’s portfolio contains dozens of examples of illustrations that serve various artistic and marketing purposes. Here is some of them:
— illustrations for calendars,
— illustrations for printed information materials,
— illustrations in the interior,
— conceptual illustrations,
— illustrations for packaging, etc.
A special place among the graphic illustrations made by our Studio is taken by graphics for guides and manuals and graphics for interactive digital projects, for example, with elements of augmented reality.
A striking example of gamification and interactivity of graphics for marketing tasks are annual calendars with augmented reality applications. When you point your gadget at an illustration, it comes to life. Music and video are played, photo galleries are started, or other visual information is broadcast. For example, look at the large-scale project for Russian Railways, where military newsreel footage floats in front of the viewer looking at the wall calendar, freight and ambulance rail cars rush by, and the music of that era plays. Our Studio offers both classic illustration solutions to your requirements, and creating an exclusive graphics based on current approaches from the digital-first line.