Air Samarkand — the new passenger airline from Uzbekistan, which operates only on international routes. It’s goal is to attract as many tourists as possible to Uzbekistan from other countries.
Air Samarkand
CLIENT’S TASK:
To take photos for the first advertising campaign of Air Samarkand abroad. For example, brochures and banners for international airports served by the airline.
Among other uses, the airline utilizes photos for promotional materials at events to introduce people to its activities and Uzbekistan as a tourist destination. In February 2024, Air Samarkand participated in the major international tourism exhibition EMITT ’24 in Istanbul, where studio photos were used.
FOCUS ON LOCAL COLOR
Most of the photos were taken in the “Eternal City” park in Samarkand. Together with the client, we deliberately chose this location to more accurately depict the symbiosis between the airline and Uzbekistan’s culture. In all the photos, the active crew of Air Samarkand was used; no models were hired for the shoot.
Before the start of the photo shoot, the photographer selected specific locations in the “Eternal City”. He planned compositional solutions for the shots, analyzed the lighting, and chose the shooting times. This helped to prepare a well-thought-out work scenario in advance and not to prolong the shoot.
Director and photographer of the project
The project was undertaken by Sergei Tatarskikh, the leading photographer at Line Artworks studio. He is listed among the top 25 industrial and corporate photographers in the world.
One month was spent by the studio preparing the project, which included preparation, shooting, and photo editing.
30 retouched photos were provided to the client for the airline's advertising and PR materials, which will be used on a regular basis.
