Advertising photography

All photographs taken by the Studio’s specialists contribute to the reputation and visual image of the customer company. Promotional photography also serves this purpose, but in such photographs, the main thing is to “sell” the product, show its useful and necessary properties to the prospective buyer.

When photographs of a particular product are needed for an online store or a printed catalog, they ask for object photography. In this case, special lighting, lenses, and approach to the photo session are required. The product is usually placed in the center of the frame and photographed separately, focusing on its clear distinctive features. If necessary, complex compositions are built with the principal object included. Then the surrounding objects become the entourage, and functionally significant features are emphasized and highlighted.

Anything that requires visual presentation for an offering to the prospective buyer can be the subject of promotional photography. The studio made photo catalogs for large industrial holdings that manufacture hundreds of types of products, for processing companies and for small production companies with one or two products. For example, over 20 enterprises operate at the Kirovsky Zavod. During photography, we captured products of each of them. As a result, the photo bank of the plant included photos of tractors, ship turbine generators, and power units for icebreakers. And for the Agropromkomplektatsiya State Company, we made professional photos of sausages and hams. The price of photographing a product for a website or for a catalog depends not only on the amount of work, but on the logistics, geography, and time frame of the project as well. A good industrial photography studio starts with developing the concept and understanding the tasks of the customer. After that, photographers and retouching specialists come into play.